![]() ![]() It was a great introduction to Noiselab‘s tutorials, and set a pretty high benchmark for the rest of the courses they have on offer. So I signed up for an account and checked out the free course: “In The Studio With Stint” with the hope to discover some inspiration outside of my comfort zone. Personally, I am not much of a pop music fan, but I am aware that the pop music scene has some of the best-kept music production secrets out there. STINT walks you through the process of writing and producing Gallant’s single “Weight In Gold”, from the Grammy-nominated album Ology. Check out Stint’s free course on Noiselab for a nice ‘pre-taste’ of Noiselab‘s award-winning program. Noiselab is a relative newcomer as a provider of online music production courses, but one that caught my attention as their mission is to be the very best Ableton Live music production course out there.Īs an Ableton user myself, this piqued my interest, but what also caught my attention was that they had courses offered by Grammy-winning producer, Stint (Sabrina Claudio, Gallant, MØ, Train, Carly Rae Jepsen). Melnick declined to speculate about how the new offering would shape Reverb’s direction as a business, but he said he expects it to accelerate the company’s overall growth.I’ve been an Ableton Live user for almost a decade now, and when I started there weren’t many tutorials or courses available.įortunately, Ableton is designed intuitively enough to be able to learn things through trial and error, but a course when starting out would’ve probably halved the time it would’ve taken me to get where I am today. The move will help Reverb expand its addressable market, with the additional benefit of adding a product category in which people make more frequent purchases. The new platform will go live later this year. Melnick said planning for Reverb LP started late last year, and that active development started this spring. “Our curation approach will carry over the same philosophy we have for Reverb, which is marrying machine learning with human editorial voice and control.” “We'll be bringing our same quality standard to content for Reverb LP, but the subject matter allows us to be broader in how we talk about music, which really excites us,” said Melnick. Melnick said the new platform will build on the content and curation model that has helped Reverb make a name for itself in the music gear business. Smashing Pumpkins frontman Billy Corgan will be opening a Reverb store with more than 100 items later this month. This feature is currently used by musicians like Wilco and Black Sabbath drummer Bill Ward to sell used equipment and other collectables. Like, Reverb LP will let sellers build branded online storefronts that are powered by its e-commerce platform. Reverb LP will also be open to other physical music formats. Melnick, who leads strategy for Reverb LP, believes Reverb’s built-in community and experience from the music gear vertical will help it break into the record market. “The demand exists, but the current options for buying and selling records online - whether you run a store or just have a personal obsession, like me - is cumbersome.”įor collectors on the lookout for something special, Reverb LP features advanced search functionalities and the ability to set up an alert when a particular album comes into stock. “This year, new vinyl record sales are expected to see double-digit growth for the seventh year in a row and that doesn’t account for the vast used market,” said COO Dan Melnick in a statement. On Friday, the company announced that it is launching a new e-commerce platform, Reverb LP, for music collectors. Through its sleek online storefront, careful curation and targeted content strategy, has gone from a scrappy upstart to the world’s largest music gear website in only four years. ![]()
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